August 10, 2009
cost per wear people, cost per wear

Michael Williams (of A Continuous Lean), talking about Stronghold jeans

I just checked these out this weekend and am kind of obsessed.  I am also kind of speechless at the thought of $285 jeans.  But…the theory of the company is great and this includes custom alteration and repairs for the life of your jeans.  Which is presumably a really long time. Or hopefully it is. Rationalizing…cost per wear, cost per wear…